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Wednesday, 18 January 2012

Time To Know About Fashion Brands' Logos History



Now it’s time to talk about Hello Kitty, sportswear brands Puma, Nike and Adidas, as well as Gucci, Givenchy and Louis Vuitton. Besides, you’ll have a chance to find out about Levi’s logo.

1. Nike
Nike company logo is the famous swoosh that represents the wing of the Greek Goddess of Victory statue. The design was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University who was paid for this work just US$35. Carolyn had been offered the job by Philip Knight, one of company founders, who said he didn’t love the logo he got from the young designer but was sure it would grow on him. Later when Nike became an international sportswear producer Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.

2. Adidas
 Adidas brand was established in 1948 by Adolf Dassler after his father’s company Gebrüder Dassler Schuhfabrik was split. The name of the company was initially Addas as abbreviation of founder’s initials. However, a few months later Addas was re-named into Adidas (Adolf was often called ‘Adi’ by friends). The ‘Three Stripes’ that feature the company logo were bought from the Finnish sport company Karhu Sports in the 1950s. By the way, the stripes symbolized the popularity of the company on three different continents.

3.Puma
Adolf Dassler’s brother Rudolf Dassler, in turn, founded Puma brand, which was named Ruda in the first time. The initial logo of the company was different from that we know now. According to one of versions it was created by Rudolf himself. And only in 1960 the logo re-designed into the picture we are all familiar with.

4. Gucci
Gucci company was founded by Guccio Gucci in 1921 in Florence. One of his six children designed the Gucci famous logo in 1933 that featured overlapping G letters. However, these aren’t only G letters, they symbolize two stirrups showing the brand’s legacy – Guccio Gucci used to sell horse accessories.

5. Givenchy
Givenchy fashion brand was originated in 1952 by Hubert James Marcel Taffin de Givenchy. Now the company manufactures perfumes as well as clothing and jewelry. The Givenchy designer logo is very attractive but rather simple at the same time. It consists of a quadruple ‘G’ forming a larger square. Givenchy logo reminds of Celtic jewelry with a similar kind complicated design.

6. Levi Strauss & Co
Levi Strauss & Co. (LS&CO) was founded in 1853 when Levi Strauss came from Franconia to San Francisco, to open a west coast branch of his brothers’ New York dry goods business. But already in 1870s they started selling denim overalls. Modern jeans were not produced until the 1920s. The first logo of the company appeared in 1886. It was named Two Horse Brand and featured horses trying to tear a pair of jeans part. According to a legend a locomotive driver tied two carriages with jeans and drove both to the destination station.

7. Louis Vuitton

Louis Vuitton fashion house was opened in 1854 and until now it has been famous for their high quality goods. The company logo is a stylized Japanese inspired floral motif, representing the brand’s initials.

8. Hello Kitty
Hello Kitty character was created in 1974 by Shintaro Tsuji, Sanrio company owner. In 1976 the cute kitty was registered as the trade logo of the company. Initially there were two names: Hello Kitty and Kitty White. The first seemed to be more appealing.

9. Lacoste
Lacoste is an old and reputable brand. Their logo – the tiny green alligator – is known to everyone who likes fashion. In 1933 Jean Rene Lacoste founded a company that produced tennis shirts. A tennis player himself Jean Rene had a sports nickname Alligator. One of his friends drew a picture of little crocodile just for fun. But soon that became the logo of the brand which is now known to everyone.

10. Fendi
 Fendi. Two reverse-reading F letters are often compared to a puzzle, so intricate the Fendi logo looks. It was Karl Lagerfeld who invented the logo for the fashion house founded by spouses Edward and Adele Fendi. The beautiful logo is now a favorite print in Fendi colletions. It is featured on majority of designs: clothing, belt buckles, handbags, sunglasses, etc.

11. Chanel


Chanel logo features interlocking back-to-back, overlapping double C. The famous logo was first introduced to the fashion world in 1925. It was featured on a bottle of Chanel #5 perfume. Soon after that it was used everywhere.
There are a few versions giving the history of the logo. According to the one of those Mikhail Vrubel was the very person who in 1886 depicted two horseshoes that resembled the modern Chanel logo. Other story says that two crossed horseshoes are just a symbol of success and luck. However, we believe, that the logo comprises the initials of Coco Chanel – the founder of the French designer house.

12. Calvin Klein
 Calvin Klein brand was established on November 19, 1942 года. The logo had been invented at the same time but for some reason it first became public only 30 years later when the designer launched a jean line. The logo was placed on a back pocket of every pair. The company logo – CK – is easy to remember and associate with the brand. Soon the logo was used not only for recognizing the label but for surfing through collections. The logo of dark color is used on Haute Couture clothing, grey logo is for regular garments while the white logo is for sportswear.
13. Hermes
 Hermès is a French designer corporation that is directly linked to impeccable taste and high-class style. The Hermès designer logo depicts a horse and carriage which highly symbolic for the brand. Hermès family have used this logo to show how their company evolved with the changing times.

14. Burberry Prorsum
Burberry Prorsum. The history of legendary Burberry Prorsum dates back to 1856. That year Thomas Burberry opened his first shop selling ready-to-wear clothing. The designer invented the technology of making waterproof material – gabardine – and used it to make raincoats and trench coats for soldiers. In 1901 Burberry already had a big order for these outfits which he marked with his new logo – a figure of knight in armor suit with a flag that read ‘Porsum’.

15. Versace
Versace logo is symbolically linked to Greek mythology, which shows the snake-entwined head of Medusa, an evilish character from Greek mythology, who turned onlookers into stone. The designer logo was invented in 1978 by Gianni Versace who was obsessed with classic themes. So, the medusa was the best option for him as “she is the epitome of fatal attraction”.

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